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B.A Marketing with E-Commerce

Programme Philosophy and Objectives

In Africa and the rest of the world today, the business environment is changing so rapidly that we cannot continue to do business now the way we did it yesterday. Rapid changes in technology, resource allocation, structural shifts in the economy, changes in consumer preferences, global competition, and shifts in the employment market, environmental issues, and media, necessitate a better understanding of the role and nature of business in contemporary society. The objective of the four-year Bachelor of Science in Business Administration (B.Sc.) degree programme is to produce up-to-date, assertive and effective executives for business and other organizations, and also equip students for postgraduate studies in business.

The programme provides a well-rounded business education with specialization in e-commerce. It is designed to help students develop an in-depth understanding of one of the modern business concentrations and learn a broad range of managerial capabilities, problem solving and communication skills. The programme aims at developing students’ intellectual ability, executive personality and managerial skills through an appropriate blend of business acumen and education.

Key issues will be on history of the Internet and electronic commerce on the WWW: case studies of success and failure; technologies and applications of cryptographic techniques for privacy, security and authentication, digital money, digital signature transaction processing; business oriented aspects of wired and wireless access technologies, multimedia streaming, XML, entrepreneurial skills for defining, protecting, growing and raising capital for e-business; international policies and governmental regulation, online auctions and other trading mechanisms, safe exchange, copyright protection and security, online payment mechanisms, web software infrastructure, personalization and user tracking, integration of catalogs and other trading information.

Career Goals

Graduates of this programme can work in the banks and other financial institutions and giant corporations as:

  •  – e-Commerce business and systems analyst
  •  – e-Commerce developer
  •  – e-Commerce project leader / coordinator
  •  – Web application specialist / consultants
  •  – Business System Analyst
  •  – Customer Service Executive
  •  – Process Re-engineering Executive
  •  – Quality Manager
  •  – Online Retail Manager etc.

Programme Structure

Year One

Semester One

Course Code Course Title T P C
AURC 101 Communication Skills in English I 2 0 2
AURC 103 Communication Skills in French I 2 0 2
AURC 115 Introduction to General Psychology 3 0 3
AUBS 101 Elements of Economics I 3 0 3
AURC 105 Communication Skills in German I* 2 0 2
AURC 109 Information Technology Foundation 3 0 3
AURC 113 Studies in African Development 2 0 2
AURC 111 Technology, Innovation and Society 3 0 3
AUBS 103 Quantitative Technique 3 0 3
 Total Credits 21
Cumulative

Year One

Semester Two

Course Code Course Title T P C
AUBS 102 Principles of Accounting 3 0 3
AUBS 104 Principles of Management I 3 0 3
AUBS 106 Elements of Economics II 3 0 3
AURC 104 English Language II 2 0 2
AURC 106 French Language II 2 0 2
AURC 110 Logic and Critical Thinking 2 0 2
AURC 108 German Language II* 2* 0* 2*
AUBS 108 General Principles of Business Law 3 0 3
AUBS 110 Communication Skills 2 0 2
 Total Credits 18
Cumulative

Year Two

Semester One

Course Code Course Title T P C
AUMK 201  Industrial Marketing 3 0 3
AUBF 203 Public Finance     3 0 3
AUMK 205  Public Relations 3 0 3
AUMK 207  Principles of Marketing 3 0 3
AUIT 201  Database Management System 3 0 3
AURC 201 Introduction to Ethics 2 0 2
AUEC 201 Economy of Ghana 3 0 3
        20
         

Year Two

Semester Two

Course Code Course Title T P C
AUMK 202 Consumer Behaviour 3 0 3
AUAC 204 Managerial Accounting 3 0 3
AUMK 206 Business Law 3 0 3
AUMK 208 Human Resource Management 3 0 3
AUIT 214 Programming with Visual Basic.Net 1 4 3
AUMK 110 Sales Management 3 0 3
AUMK 112 Services Marketing 3 0 3
        21
         

Year Three

Semester One

Course Code Course Title T P C
AUBF 301 Marketing of Financial Services 3 0 3
AUMK 303 Information Security for e-Business 2 2 3
AURC 305 Entrepreneurship 3 0 3
AUMK 307 Marketing Management 3 0 3
AUMK 309  Integrated Marketing Communication 2 2 3
AURC 301 Christian Ethics 2 0 2
  Electives 3 0 3
        21
         

Year Three

Semester Two

Course Code Course Title T P C
AUMK 302  Managerial    Economics 3 0 3
AUMK 304  Marketing Strategy 3 0 3
AUMK 306  Operations Management; 3 0 3
AUBS 314  Research Methods 3 0 3
AUIT 308  E-Commerce Web programming 1 4 3
AURC 302 Brand Management 3 0 3
AUMK 310 Industrial Attachment 0 8 1
  Electives 3 8 3
        22
         
         

Electives: AUMK  313 Systems Analysis and Design; AUMK 317 Quality Control Management ;AUIT 316 Management Information System; AUMK 318 Knowledge Management; AUMK 320 Arbitration and Dispute Resolution

Year Four

Semester One

Course Code Course Title T P C
AUMK 401  Business & Corporate Strategy 3 0 3
AUMK 403  Advertising and Sales Promotion 3 0 3
AUMK 405   Retail Management 1 4 3
AUMK 407   Company Law 2 2 3
AUMK 409 Dissertation  I 0 12 3
AURC 411 Business and Professional Ethics 3 0 3
  Electives      
        21
         

Year Four

Semester Two

Course Code Course Title T P C
AUMK 402  Dissertation  II 0 12 3
AUAC 404  Development of Business Portfolio 3 0 3
AUIT Spreadsheet Modelling for Business Decisions 1 4 3
AUMK 406 Tourism Marketing 2 2 3
AUMK 408 Marketing Research 2 2 3
AUMK 410 International Marking 3 0 3
  Elective 3 0 3
        21
         

Electives: AUMK 411 Fundamental and Social Marketing; AUMK 413 New Venture Creation; AUMK 414 Financial Statements Analysis; AUMK 416 Event Management; AUMK 418 Organisational Behaviour

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